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Virgin Media, ZoneTV Team on Kids VoD Channel

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Light Reading
9/12/2018
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LONDON -- Virgin Media, one of the UK and Ireland’s leading quad play providers, has announced the launch of its personalised Video on Demand (VoD) Channel for children, My Virgin TV Kids, in partnership with zone·tv. My Virgin TV Kids Dynamic Channel will empower young viewers to customise their viewing experience and programming lineup in real time.

The introduction of My Virgin TV Kids is the first European launch for zone·tv and will enable Virgin TV’s youngest viewers to design the channel to reflect their individual programming interests simply by watching TV.

Virgin TV is launching an intelligent Video on Demand (VoD) Channel for children, My Virgin TV Kids, which will enable them to create their own personalised playlists. The new feature will be available through Virgin Media’s smallest, smartest, fastest set-top box – the V6, powered by TiVo – later this month.

Kids will be able to enjoy a range of TV favourites, including Teletubbies and Bob the Builder, by entering the VoD Channel through the Virgin TV programming guide. They can then watch TV or scroll forward or backward in the guide to pick the show they want – regardless of when it’s scheduled to run. My Virgin TV Kids will use advanced technology from zone·tv to learn and personalise programming as kids choose what to watch or to skip; developing recommendations based on the child’s favourite themes, characters and programmes and generating intelligent, personalised playlists.

The new VoD channel will be powered by technology and programming provider, zone·tv, and will combine artificial intelligence with human editors to curate the content, designing an experience which reflects kids’ individual interests while they are watching TV.

My Virgin TV Kids is a safe environment for children, no personal data will be collected or stored, and once in the VoD channel, all of the content is child friendly and free from adverts. Kids can create their own profile or simply watch TV as they would on any other linear channel.

Virgin Media Inc. (Nasdaq: VMED)
ZoneTV

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