ThinkAnalytics Scales 100M Cloud Users
LONDON and LOS ANGELES -- ThinkAnalytics today announced that its cloud-based personalized content discovery platform is the first in the industry to scale to over 100 million monthly active users in the cloud.
ThinkAnalytics’ customers rely on this ability to deal with massive scale to power personalized user experiences as they undergo rapid growth in both audience numbers and the number of hours each user spends viewing content.
Four of the firm’s OTT customers - BBC, DAZN, Tata Sky and Viacom 18 – now have a combined user base that exceeds 100 million monthly active users. Plus Viacom18 has attracted more than 50 million monthly users to its Voot platform and is targeting 100 million by the end of March 2020.
Using the Amazon Web Services cloud platform, ThinkAnalytics’ content discovery platform both auto-scales to meet peak demand and deliver a consistently high-quality personalized viewing experience that boosts engagement, and scales down during quieter periods to reduce costs. Combining full redundancy in geographically distributed data centres and a self-healing capability that automatically replaces any failed instances, the ThinkAnalytics platform provides industry-leading performance, scalability and reliability.
One global streaming customer recently scaled to run at over a million requests per minute without a glitch, with no manual intervention required. The ThinkAnalytics platform auto-scaled from the minimum configuration to peak demand, all fully automated.