AMSTERDAM -- Imagine Communications, which provides open, end-to-end ad tech solutions for broadcasters, content owners, MVPDs and vMVPDs, today announced that core OTT monetization functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by Amazon Web Services, Inc. (AWS).
Based on proven broadcast and multiscreen distribution offerings that have been deployed globally, the cloud-based, cross-platform managed service features proven functionality and simplified browser-based management, without requiring local equipment and hosting. Imagine is collaborating with global streaming TV platform provider MOBITV to incorporate seamless content monetization capabilities into live connected TV and OTT video services, to eventually include VOD and cloud DVR.
Video distributors deploy Imagine OTT Monetization Service to support dynamic ad insertion for linear and OTT services with hosting, management, monitoring and updates all provided by Imagine. Imagine OTT Monetization Service capitalizes on the scalability, redundancy and security offered by AWS and robust capabilities of AWS Media Services, initially including AWS Elemental MediaConvert. OTT Monetization Service eliminates complexities of video providers' on-premises ad systems, including support for multiple ADS vendors, client players and video formats, as well as the need to dynamically scale for peak demand.
Imagine's OTT Monetization Service is being demonstrated at IBC2019 in Hall 1, stand 1.D61.