Collaboration has become a major buzzword in the communications market in recent years but could anyone have expected the world's leading developer of network and device technology to team up with Colonel Sanders to develop the KFC smartphone?
Don't answer that.
Instead, marvel at this, a bright red commemorative version of the Huawei 7 plus smartphone replete with a Colonel Sanders logo on its back cover.
kq4ym, User Rank: Light Sabre 7/27/2017 | 8:38:57 AM
Re: K factor Never be surprised by the novelty of marketing promotions. What may seem pretty wacky might well turn out to be the genius promotion of the year. At least the bright red phones will create some notice, if not tons of news releases around the world promoting the brand.
Re: K factor This may seem surprising to those of us in the US, but the reality is that KFC is a very popular brand in China. KFC is much more popular in China than the US. So yes it does seem a little ridiculous, let's keep in mind KFC has also launched sunscreen. It's all about promotion.
The Light Reading group is now much more than the mothership website and the Heavy Reading analyst group -- the family has grown to include the Telecoms.com news site, dedicated communities and wiki-style databases.
The 'gleaming city on a hill,' Steve Saunders calls it. But who is going to take us from today's NFV componentry to the grand future of a self-driving network? Here's a look at the vendors hoping to make it happen.
Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.
During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.
She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.