& cplSiteName &

ThinkAnalytics Strikes Deal With Megacable

Light Reading
News Wire Feed
Light Reading
10/11/2017
50%
50%

LODNDON & LOS ANGELES -- ThinkAnalytics, developer of the world’s most deployed multi-platform TV search and recommendations engine, today announced that Mexican operator Megacable is now personalizing Xview pay-TV customers’ linear and VOD experiences on set-top boxes, online and on mobile apps with recommendations based on their viewing preferences.

In addition, Megacable is reaping the benefits of ThinkBigData to gain valuable, granular insight into user behavior and the value of content to drive decision-making. As Megacable begins to understand individual user preferences it will be able to take advantage of new revenue generating opportunities including dynamic ad insertion.

Megacable chose ThinkAnalytics because of its proven success at other pay-TV and OTT operators as well as its ability to go beyond recommendations and search to provide big data analysis on consumer behavior, marketing campaigns and KPIs.

Through the use of ThinkAnalytics unique machine learning techniques to analyze their interests and previous viewing behavior, the ThinkAnalytics search and recommendations engine makes it easy for Megacable’s pay-TV customers to discover new live TV and VOD content. Operators typically see a substantial uplift in viewer engagement after deploying ThinkAnalytics, with up to 70 to 90% of viewing resulting from intelligent search and content recommendations.

ThinkAnalytics Ltd.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 6, 2018, London, United Kingdom
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Adtran Will Be a 5G Winner, Says Analyst
Iain Morris, News Editor, 7/19/2018
Get Off My Wireline Lawn!
Carol Wilson, Editor-at-large, 7/17/2018
Trump Trashes EU's $5B Google Fine
Dan Jones, Mobile Editor, 7/19/2018
Eurobites: EU Socks Google With $5B Monster-Fine for Android Control-Freakery
Paul Rainford, Assistant Editor, Europe, 7/18/2018
Sensors Working Overtime: T-Mobile NB-IoT Goes Nationwide
Dan Jones, Mobile Editor, 7/19/2018
Upcoming Webinars
Webinar Archive
Animals with Phones
Casual Tuesday Takes On New Meaning Click Here
When you forget your pants.
Latest Comment
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed